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Online Advertising - Affordable Online Advertising, Good Quality Online Advertising for Products and Services UK

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Online Advertising Space

Online advertising is about more than just making potential customers aware of the existence of a product. When one considers the amount of money spent on it by some of the world’s biggest companies, whose products are already household names and which certainly need no introduction to the overwhelming majority of people, it is clear that the psychology behind advertising is about more than simply initial product awareness. Rather it is also about reinforcing existing knowledge and existing information, allowing no quarter for the fading memory.

Success in online advertising and offline advertising is primarily down to two factors. The first is to convey the message effectively, and ever-more sophisticated techniques used in the delivery of memorable images and slogans compete vigorously for the public’s imagination. The second is to identify appropriate media through which to get that message across. One good example is Brentford Football Club, a humble League One operation attracting modest attendances but situated directly under the flight path of what happens to be the busiest international airport in the world. What better place to paint the roof of the stand in the colours and logo of a major intercontinental airline, as Qatar Airways has indeed done?

The past decade and a half of course has witnessed the explosive growth of what is in a great many respects a parallel world, with online advertising space aplenty as certain websites and social media sites draw in visitors in their thousands or more. Sites such as Facebook have the capacity to broadcast your product or service to a potential audience of many millions with their online advertising options.

However one very important difference between online advertising and other modes of advertising is that in the former case the presence of an advertisement can actually prove helpful and provide positive benefits to the host.

Owners of smaller websites in particular are forever on the lookout for fresh content. The presence of a product review or an article making reference to a brand can raise a site’s profile on the search engines and thereby bring in more traffic, not just to the advertisement but indeed to the website as a whole.

As a consequence of this some site owners are happy to offer online advertising space at very low if any cost. When one bears in mind that there is potentially an almost limitless number of websites on which online advertising space is available this provides both a valuable medium for promoting one’s product and also an excellent means of generating back links to one’s own website.

Honest Johnny also offers online advertising opportunities for your product, service, or brand. The website receives targeted traffic for many areas of interest so there will no doubt be specific web pages that are relevant to your product or service. If you are interested in seeing your product or service advertised on the Honest Johnny website, we offer very competitive monthly advertising packages to help increase your online exposure. Contact us via our contact page (link at the bottom right of this page) for further information about our online advertising opportunities.

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