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Investment or investing is a term with several closely-related meanings in business management, finance, and economics, related to saving or deferring consumption. An asset is usually purchased, or equivalently a deposit is made in a bank, in hopes of getting a future return or interest from it. The basic meaning of the term being an asset held to have some recurring or capital gains. It is an asset that is expected to give returns without any work required on the asset.
   
  REMEMBER PAST PERFORMANCE IS NOT A GUIDE TO FUTURE RETURNS. THE VALUE OF INVESTMENTS AND THE INCOME FROM THEM CAN GO DOWN AS WELL AS UP.
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Whether you are new to investing or highly experienced investor, everyone has the same objective - getting the best investments for their money. Whether it is a high-risk high return investment or a guaranteed returns invesment you are searching for, Honest Johnny can put you in touch with the right investment professionals to best advise you with your decisions and allow you to compare from a wide variety of potential investment opportunities.

Honest Johnny helps you search through thousands of investments available in the UK and gives you access to the best investments and investing opportunities that match your requirements. Honest Johnny will introduce you to an FSA qualified advisor who will gather your objectives and deliver to you a selection of investment opportunities for you to consider without obligation. Our free investment comparison service ultimately helps you realise the best investments available to you to make informed decisions, helping you build and grow your perfect investment portfolio.

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Why Should I Consider Investments?
Whilst investments can carry a certain degree of risk, there are also the returns to consider. There are thousands of different investment opportunities in the UK to choose from, many offer guaranteed modest returns on investing your money over a long period of time - this option is often ideal if you have surplus cash available and you are looking for a pot of money to grow that you can get access to at an agreed point in the future, as perhaps a retirement fund. Some other investments are much more short-term but carry a far higher level of risk; this typical investment would however see a much higher level of return on your money because there is a higher level of risk involved. These are really just two examples from both ends of the scale, in between there are thousands of other exciting investments just waiting for you to discover. Honest Johnny helps you discover all of these great investment opportunities without any obligation and allows you to choose and compare and invest in those available that meet your investing objectives.

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More Details on Investments:
Investment or investing is a term with several closely-related meanings in business management, finance, and economics, related to saving or deferring consumption. An asset is usually purchased, or equivalently a deposit is made in a bank, in hopes of getting a future return or interest from it. The basic meaning of the term being an asset held to have some recurring or capital gains. It is an asset that is expected to give returns without any work required on the asset.

Types of investments
The term "investment" is used differently in economics and in finance. Economists refer to a real investment (such as a machine or a house), while financial economists refer to a financial asset, such as money that is put into a bank account or the market, which may then be used to buy a real asset.

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Business Management
The investment decision is one of the fundamental decisions of business management: managers determine the assets that the business enterprise obtains. These assets may be physical, intangible or financial. The manager must assess whether the net present value of the investment to the enterprise is positive; the net present value is calculated using the enterprise's marginal cost of capital.
A business might invest with the goal of making profit. These are marketable securities or passive investment. It might also invest with the goal of controlling or influencing the operation of the second company, the investee. These are called intercorporate, long-term and strategic investments. Hence, a company can have none, some or total control over the investee's strategic, operating, investing and financing decisions.

Finance
In finance, investment equals cost of capital, like buying securities or other monetary or paper (financial) assets in the money markets or capital markets, or in fairly liquid real assets, such as gold, real estate, or collectibles. Valuation is the method for assessing whether a potential investment is worth its price.

Types of financial investments include shares, other equity investment, and bonds. These financial assets are then expected to provide income or positive future cash flows, and may increase or decrease in value giving the investor capital gains or losses.
Investments are often made indirectly through intermediaries, such as banks, mutual funds, pension funds, insurance companies, collective investment schemes, and investment clubs. Though their legal and procedural details differ, an intermediary generally makes an investment using money from many individuals, each of whom receives a claim on the intermediary.

Personal Finance
Within personal finance, money used to purchase shares, put in a collective investment scheme or used to buy any asset where there is an element of capital risk is deemed an investment. Saving within personal finance refers to money put aside, normally on a regular basis. This distinction is important, as investment risk can cause a capital loss when an investment is realized, unlike savings where the more limited risk is cash devaluing due to inflation.

In many instances the terms saving and investment are used interchangeably, which confuses this distinction. For example many deposit accounts are labeled as investment accounts by banks for marketing purposes. Whether an asset is a saving(s) or an investment depends on where the money is invested: if it is cash then it is savings, if its value can fluctuate then it is investment.

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Real estate
In real estate, investment is money used to purchase property for the sole purpose of holding or leasing for income and where there is an element of capital risk. Unlike other economic or financial investment, real estate is purchased.

Residential real estate
The most common form of real estate investment as it includes the property purchased as other people's houses. In many cases the Buyer does not have the full purchase price for a property and must engage a lender such as a Bank, Finance company or Private Lender. Herein the lender is the investor as only the lender stands to gain returns from it. Different countries have their individual normal lending levels, but usually they will fall into the range of 70-90% of the purchase price. Against other types of real estate, residential real estate is often classed as the least risky.

Commercial real estate
Commercial real estate is the owning of a small building or large warehouse a company rents from so that it can conduct its business. Due to the higher risk of Commercial real estate, lending levels of banks and other lenders can be lower and often fall in the range of 50-70%.

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Source of Information: Wikipedia
Honest Johnny does not supply financial advice. All information contained herein this website should not be construed or taken as advice. Please consult your IFA for advice.

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